THE PHEASANT INDUSTRY
Feathering
their nests
Andrew Tyler exposes the financial scams at the heart of the
pheasant industry.
We call it 'The Capone Factor'. The US authorities couldn't
get underworld figure Al for murder, so they put him away for tax evasion. Similarly,
Animal Aid's new report on the pheasant rearing and shooting industry - timed
to coincide with the October 1st start of the new season - targets the industry's
soft financial underbelly.
In Feathering Their Nests: the
pheasant industry and the missing tax millions, we reveal how the bird
killers are depriving the public purse of millions of pounds in unpaid rates,
VAT and game licence fees. In particular, we identify 40 pheasant rearing operations
that had been advertising birds for sale yet whose names did not appear on the
ratings list. We submitted their names to the relevant government agency and
several have already been instructed that, from now on, rates will have to be
paid.
The loss of public revenues, our report explains, arises from the confusion
across several government departments as to whether the mass production and
shooting of millions of pheasants every year is 'sport' or 'agriculture'. It
is a confusion the industry is happy to exploit. Pheasant farmers and shooting
operators are particularly keen to claim 'agricultural' status because this
means they can avoid VAT and rates.
To call their gross and wasteful activities 'agricultural' is clearly a travesty.
Nor are they remotely 'sporting'. This is an industry that mass produces in
sheds and mesh enclosures some 35 million birds every year. Only about one quarter
of that total is actually eaten - that's according to the industry's own champions
writing in leading shooting magazines. About 16 million released birds die from
starvation, disease, predation or under the wheels of motor vehicles before
they can be shot - they simply can't cope outside the sheds. Half of those who
are shot are left to rot or are buried in the ground.
In response to our report, Conservative MP David Amess, the Liberal Democrat's
Norman Baker and Labour's Tony Banks wrote jointly to Chancellor Gordon Brown
calling for a full inquiry into the lost revenues. They have also written to
the chairman of the All-Party Treasury Select Committee.
Ministry muddle
Customs & Excise, Feathering Their Nests reveals, has decided
that the pheasant industry is agricultural, and so rearing operations enjoy
a zero VAT burden. The Valuation Office Agency, on the other hand, says that
pheasant producers are 'sporting' rather than agricultural. This means that
they should pay business rates - and yet, as indicated above, we have found
scores of non-payers.
The most muddled ministry is DEFRA. It defines pheasant rearing as sporting
- and therefore exempt from the basic animal welfare laws that offer a tiny
measure of protection to poultry and other farmed animals. The intensively reared
birds are 'protected' by no more than a voluntary industry code. But while DEFRA
exempts pheasant producers from welfare laws because it is a 'sporting' rather
than 'agricultural' activity, the same ministry has awarded the industry a grant
of £150,000 to help market 'game' meat... on the grounds that the meat is a 'quality agricultural
product'.
Local planning laws, the Animal Aid report reveals, are also being exploited,
and there is widespread flouting of the legal requirement to purchase a licence
to keep, shoot, or deal in game. Just £4,132 was raised from licence fees
throughout the country in 2000/2001, after administrative costs were subtracted.
In answer to our opponents who argue that the Animal Aid report is one more
townie-inspired attack on the countryside, we point out that the lost revenues
are sums that could go towards helping support those same rural communities
that lobby groups like the Countryside Alliance and the British Association
for Shooting and Conservation claim are their number one concern.
Objectives
Our Feathering Their Nests campaign offensive is aimed initially at
regulating and curbing the industry. We are calling for a full cross-departmental
government investigation to recover the millions of pounds in lost revenues.
Our bigger objective is to build public and political support for a total ban
on the production of pheasants for 'sport' shooting. Such a ban already exists
in Holland and the industry fears, with our campaign against it gathering support,
that the Dutch example could be followed here. Please help by distributing copies
of our brand new 'Guilty!' campaign leaflet and poster.

- Contact the Animal Aid office and order bulk copies
of our new pheasant leaflet and poster. The first 100 leaflets and one poster
are free. Further leaflets are charged at £1.50 for 100, £6 for
500 and £10 for 1,000. Posters cost 50p each or £2 for 10.
- Read our new Feathering
Their Nests report.
- Write to your MP drawing attention to our new report and
asking him/her to demand that the industry be brought into line, and that
a law is passed to ban the mass production of pheasants by the shooting industry.
- Write a letter to your local newspaper.
- Support Animal Aid campaigns - get
active.
- Become an Animal Aid member - join
online today.
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